Vinexpo Hong Kong will now take place from February 23 to 25, 2021. The show had already been rescheduled from May 26-28 to July 8-10 this year, but organisers were forced to reconsider once again due to “border closures and health hazards caused by COVID-19”.

Vinexpo has since reviewed the calendar for its exhibitions and created a new business facility: The 2020-2021 Vinexpo Tour, which will include Vinexpo Hong Kong. Its aim is to provide a range of business platforms across Europe, Asia and the US.

The 2020-2021 Vinexpo Tour will include six events, Shanghai from 21-23 October 2020; Paris from 15-17 February 2021; Hong Kong from 23-25 February 2021; New York in early March 2021; Bordeaux in June 2021; and Shanghai in October 2021.

Vinexpo will be offering clients incisive, targeted offers to enable them to “maximise resources”, including turnkey solutions and multi-show packages, to name just a few options.

Promoting sales will be the common theme for all events, and Vinexpo will work to provide tiered solutions through an all-inclusive offer to boost return on investment.

Vinexpo stressed it would be maximising opportunities for trade professionals to meet, and is already exploring the possibility of creating other international business formats that could complement its current offerings.

Furthermore, Vinexpo said it is committed to supporting wine and spirits professionals by helping them to “jump-start” their business strategies through a new multi-region offer.

Rodolphe Lameyse, Vinexpo CEO, said: “Our customers will be looking for greater sales efficacy in the second half of 2020 and in 2021. Supporting them through complementary solutions with optimised participation costs is more than ever our priority. Vinexpo HK cancels 2020 show but plans a global tour.