Resilience is one term that aptly defines the exhibition industry! The industry, time and again, has exhibited the buoyancy to stay afloat in difficult  situations by being flexible. Showcasing the same flexibility in the time of COVID-19 pandemic UFI, the global association of the world's leading tradeshows, has decided to adjust the format of this year’s Global Congress. The association has decided to go ahead with adopting a ‘glocalised’ approach while holding the UFI Global Congress 2020 rather holding the event in one place. The Congress have ‘Resilience as its main theme.

Such approach is quite commendable in the time when there are COVID-19-related global travel restrictions and the constraints are expected to continue over the coming months. 

The Congress 2020 host, the Oman Convention & Exhibition Centre (OCEC), will hold the event in 2022. In 2021, the UFI Global Congress will take place in Rotterdam, The Netherlands.

 

UFI will hold  the Global Congress in 2020 as a face-to-face event

It is the  industry’s largest global meeting of the year, combining international networking with unique content and provides an opportunity to gain insight into topics of strategic interest, as well as into the trends and challenges that the exhibition industry is currently facing.

This year, UFI will organise different formal and informal face-to-face and online events where all can network and share ideas. 

Exhibitions and trade fairs in the post-COVID-19 era will play a crucial role in the economic recovery at a local and regional level and the industry needs to work together to support each other.