In a move to buttress face-to-face events, leading B2B event organizer, Informa Markets in India, is holding the 7th edition of PharmaLytica at Hitex Exhibition Centre in Hyderabad, in hybrid format. While the live “in-person” event will take place at the venue on August 13 - 14, 2021, the digital version of the expo, which also begins on August 13, will continue until August 20. 

The expo will act as India’s largest pharmaceutical marketplace for pharma packaging, machinery, lab and analytical services. It will bring together world’s leading pharma companies, eminent speakers, and various other stakeholders in a hybrid ecosystem – the first time the event will be held so, since its inception.

PharmaLytica is being organized at a time when the exhibition industry is experimenting with hybrid mode of shows. Also, industrial sectors in various countries are looking for an alternative channel for business. Pharmaceutical companies are keenly looking at the Indian market to provide them with crucial raw materials for manufacturing. 

Indian pharmaceutical labs need to adopt science and technology to enhance efficiency, reduce costs and excel in the marketplace. The demand for sophisticated equipment and instruments to aid and accelerate the process of drug discovery, development analysis and modeling of the compounds are expected to grow continuously. The show will have solutions for all these issues confronting the industry.

Expressing his thoughts on organizing the expo in hybrid format, Yogesh Mudras, Managing Director, Informa Markets in India said that the show in this mode will help the industry to leverage the best of online and offline interfaces.  With the global pharma lab equipment market size expected to grow at a CAGR of 4.3 percent from 2021 to 2025, to $11710 million, the expo is seen as a highly significant one. The expo is supported by Pharmaceutical Export Promotion Council of India and Confederation of Indian Pharmaceutical Industry.