The two leading tradeshow organisers Messe Frankfurt and Premium Group have joined forces to launch Frankfurt Fashion Week. With its theme, 'Unveiling The Unexpected' Frankfurt Fashion Week will be making its debut in summer 2021 at the City of Frankfurt am Main and the German state of Hesse playing the host. Together, Messe Frankfurt and Premium Group aim to create a brand-new ecosystem for tradeshows, conferences, runway shows and events for professionals and consumers in Frankfurt am Main.  

 With the theme, 'Unveiling The Unexpected' Frankfurt Fashion Week plans to present a wide range of fashion, design, sustainability and technology to the audience. ‘Applied Sustainability’ and ‘Applied Digitisation’ will form the strategic pillars of the event. Frankfurt Fashion Week will make innovative, more sustainable products, collections and business models accessible to the wider market. At the same time, it will promote the future-oriented interconnection of fashion and technology as part of the real-digital reality. With leading international fairs like Techtextil, Texprocess and Texworld – and over 50 textile fairs worldwide – the Texpertise Network of Messe Frankfurt will open up further synergies for a networked and more sustainable way of doing business in the textile supply chain.

“Five platforms, three tradeshows, two conferences, over 2,000 designers, brands and fashion companies – Frankfurt Fashion Week will become an extremely attractive and relevant destination for the international fashion business. We believe in the concept of a physical Fashion Week, but one that is different from anything we have seen before. Frankfurt Fashion Week will enable us to fully play to our textile strengths gained from over 50 textile tradeshows worldwide. And it will result in new synergies along the entire supply chain”, said Detlef Braun, Member of the Executive Board of Messe Frankfurt.

“Frankfurt Fashion Week is purposely aimed at a forward-looking, digital-savvy fashion and lifestyle community. B2B, B2C, B2P, P2P – all avenues are open. A synthesis of fashion, lifestyle, digital innovations and sustainability is always guaranteed to result in something new and unexpected. And that is exactly our aim. Unveiling the unexpected. Frankfurt is a fresh, new location for this. We’re looking forward to it,” added Anita Tillmann, Managing Partner of the Premium Group. 

Expressing his happiness, Peter Feldmann, the Senior Mayor of the City of Frankfurt am Main, said, "It will bring a huge boost to the local hotel, hospitality and transportation sectors. Frankfurt is renowned for its style-defining impact on art, architecture and design and its unique club, bar and restaurant scene. Frankfurt Fashion Week will now also increase our appeal as an international fashion hotspot. We will be conveying the fashion and design theme to the rest of the city and complementing it with our own exciting events. It makes me proud that we have been able to attract these three prominent tradeshows with no less than 2,000 exhibitors from Berlin to Frankfurt."

Mr Raj Manek, Executive Director & Board Member, Messe Frankfurt Asia Holdings Ltd said,“ Messe Frankfurt’s Texpertise strength combined with the vision of Frankfurt Fashion Week will create an exciting ecosystem for a cross-integrated tradeshow and fashion event format. The coming times will see fashion and sustainability take new meaning and the content of FFW focused around digitisation and sustainability will be reflective of that – a space where transformation will take shape and an opportunity that India's textile, fashion and design community can simultaneously leverage.”