UFI, the Global Association of the Exhibition Industry, has named Mina El Fazazi as Head of Global Marketing and Communications.

Mina El Fazazi brings over 15 years of communications and marketing experience to her new position. She has a solid background within the exhibition industry (in both BtoB and BtoC trade shows) through her previous roles at Reed Midem, Reed Expositions France, Comexposium and SAFI.

Her extensive experience in communications and marketing at an international level is an asset to promote UFI activities to the association’s member community globally. Throughout her career, Mina has always valued face-to-face events and she perfectly understands the importance of bringing people together for mutual business.

As Head of Global Marketing and Communications, Mina will market and promote the products and services UFI continues to deliver to its members and the exhibition industry as a whole.

Sonia Thomas, UFI Director of Operations /COO, comments: “We are delighted to welcome a senior industry professional like Mina to join the UFI Team. We are confident that Mina, with her very solid marketing and communications experience in the exhibition industry, will contribute to our mission to serve both our members and the industry.”

Mina takes over the role of Justine Evans who previously managed UFI’s Marketing and Communications activities.