Given the current circumstances, Messe Frankfurt India in a mutual agreement with the Indian Plumbing Association has agreed to postpone the 2020 edition of 'ISH India powered by IPA'.  

It will be introducing ‘ISH India Virtual powered by IPA’, a new digital sourcing model for the industry. The digital business platform marks Messe Frankfurt India’s entry into the virtual space and will be a stepping stone to planned future hybrid events for the company in India. 

The new digital sourcing platform for the building technology sector will be held on September 17 – 18, 2020, focussing primarily on technologies for plumbing, sanitation, bathroom and water management solutions, which are the key exhibit segments of ISH India powered by IPA. 

ISH India’s Virtual edition will provide an intelligent networking platform that will efficiently match participant's expectations, deliver qualified meetings and increases ROI, all powered by Artificial Intelligence.  

The traditional ‘Exhibition Booths’ will feature customised ‘Exhibitor Dashboards’ with advanced connecting features enabling buyers and attendees to fully network and source online through the platform. International and domestic  manufacturers exhibiting at this virtual platform will be able to interact in real-time via video calls, target specific groups of buyers and will have access to live attendee analytics that will help measure and track their ROI. A host of other value additions such as live sessions, product demos will enhance the b2b sourcing experience for the industry and exhibitors of ISH India powered by IPA. 

A first for the Indian subsidiary of the global trade fair organisers, Messe Frankfurt GmbH, this will be a stepping stone for its future planned hybrid events and exhibitions in India. 

Mr Raj Manek , Executive Director and Board Member, Messe Frankfurt Asia Holding Ltd said, “Messe Frankfurt India has been actively looking at entering the digital space and over the past few months, we have been exploring a combination of live virtual events, webinars and building tools that can create a fine balance between virtual connections and face-to-face interactions. We are now working on building a digital sourcing model for the Building Technology sector that we are very excited about and will particularly target the exhibit segments of “ISH India powered by IPA”. This digital platform’s matchmaking capabilities will be entirely AI driven and can significantly increase the online exposure of our exhibitors, giving them an extended virtual marketing tool. We are also working on integrating rich content formats such as webinars, live demos that will enhance both sourcing and business networking experience for the industry.”  

In consultation with members of IPA and supporting associations, the 2020 edition of ISH India powered by IPA has been postponed and set to be hosted from May 6 – 8, 2021 in Mumbai.