MAD Event Management and MDNA form Partnership for New Events
New York based event planning and management company MAD Event Management has inked an agreement with Messe Düsseldorf North America (MDNA) to incubate events in Detroit, Michigan.
Throwing light on the development, MAD Founder and President Martha Donato shared that that the deal was in furtherance to a development plan between MAD and Claude Molinari, President and CEO, Detroit Metro Convention & Visitors Bureau (Visit Detroit).
Both business-to-business and business-to-consumer events will be launched in Detroit which will be a significant contributor to the city’s development. Donato added that the partnership was already in place initially with TCF Center when Claude was its General Manager. They had already planned the launch of the first event when America was hit by Covid.
Detroit’s infrastructure which houses a world-class convention center, international airport, luxury hotels and special event venues make it an ideal destination for hosting events. The partnership between MAD and MDNA is highly significant from this point of view.
