Interzoo bookings reopen
More than 1,600 exhibitors have already confirmed their participation in the next Interzoo, to be held in Germany next June.
And, in advance of the exhibition, organiser WZF is working with Euromonitor International and other partners to offer a series of online presentations on topics affecting the pet industry as a digital service starting this month.
Preparations for the 2021 show are in full swing and from today (July 1), companies that have not yet booked a stand or that had initially cancelled their participation due to the coronavirus crisis will be able to register as exhibitors.
The leading international trade fair for the pet supplies industry will take place next year from June 1-4. To date, exhibitors from 66 countries have confirmed that they intend to take part in the trade fair at the Nuremberg Exhibition Centre.
“The number of exhibitors who have already registered is proof that there is plenty of support from the sector for the new event date in 2021,” said WZF CEO Alexandra Facklamm.
“The second registration phase now offers all other companies the opportunity to register as exhibitors for Interzoo 2021 to secure access to a platform for the cultivation of existing customers and the acquisition of new business.”
TRUST
For Alexandra, the fact that more than 90% of exhibitors have transferred their original stand booking from May 2020 to the new date in an odd-numbered year is evidence of their trust in trade fairs as a marketing tool in general and in Interzoo in particular.
She says the significant interest in exhibiting at Interzoo indicates that trade fairs in the B2B segment are seen as key and that digital formats predominantly serve a complementary purpose.
Dr Rowena Arzt, director exhibitions at WZF, added: “Digital solutions can showcase products creatively and present details in a striking way, but they are no substitute for the multi-sensory experience of a trade fair.
“For many products, face-to-face communication and an experience involving all senses are still essential, especially when innovations that are being introduced to the market for the first time are involved.
“What we are also seeing is that digital services are becoming increasingly important as a complement to a trade fair, eg between individual events, hence we are working on new additional options for our customers.”
FREE OF CHARGE
Interzoo’s on-site conference programme will be complemented by a new digital service in the run-up to the trade show. Online presentations in English will be free of charge and accessible worldwide.
The 45-minute presentations by experts will each cover topics affecting the pet supplies industry now and in the future, or will present market developments such as the developmentof the global market for pet products, insights into the pet food segment, the effects of e-commerce on the sector or the importance of sustainability inthe pet industry.
The first series on the impact of the coronavirus crisis is titled, ‘Pet Industry Insights in the Light of Covid-19’ and will be available from next Thursday (July 9). Registration opens this Friday (July 3).
“We regard the online presentations as a valuable addition to the physical supporting programme at Interzoo,” said Rowena. “In periods between trade fairs, they allow us to provide Interzoo customers, regardless of time zone or location, with important information about the market and the sector. In doing so we are also keeping pace with the latest trends.”
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