As the global tourism sector anticipates 2024, Sphere Travelmedia & Exhibitions announces the India International Travel Mart (IITM) program through nine Indian cities. Starting in Kochi on January 19-21, 2024, and ending in Hyderabad on December 6-8, 2024, the IITM series engages potential customers directly and immersively, improving understanding and conversion rates.

Sphere Travelmedia & Exhibitions has been a fruitful platform for the travel industry for 25 years, with participants from over 25 different tourist segments. Major associations sponsor events that highlight destinations, travel technology, specialist travel verticals, and more. The IITM Travel Start-up Forum and innovative hospitality and travel products innovate in this edition.

Rohit Hangal, Director, Sphere Travelmedia, highlights India's domestic tourism boom, with over 500 million discriminating tourists contributing to year-round market stability and economic progress. The IITM series helps firms build their travel market presence by connecting and promoting India’s tourist attractions.