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IEIA MICE Youth Challenge 2019

Leading Institutes participated in the first edition of IEIA MICE Youth Challenge India

Indian Exhibition Industry Association (IEIA), organized the first edition of India MICE Youth Challenge in July, 2019. Students were invited to submit Business Proposals related to any of the M.I.C.E. (Meetings, Incentives, Conferences and Exhibitions) components. The objective behind the MICE Youth Challenge is to bring in awareness about the exhibitions and events industry among the youth and attract them to choose this sector as a career of their choice. Through this challenge, the students were encouraged to study and understand the nuances of organising the MICE events, so they may feel motivated and excited about the huge employment opportunities underlying this sector. IEIA also aimed to facilitate an academia- industry linkage for the participating institutes through this initiative for building up of internship and placement opportunities for the students across the exhibition industry players.

Institutes offering event management, business management, hospitality and tourism related fields participated from across the country were invited to participate in this competition. A team of 4 students were required to participate in the challenge.

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Students from the National Institute of Tourism and Hospitality Management (NITHM), Hyderabad won the challenge and have been nominated and sponsored by IEIA for participation in the Asia MICE Youth Challenge organized by Asian Federation of Exhibition and Convention Associations (AFECA) to be held on 10th October 2019, in Manila, Philippines.

IITTM, Noida (1st Runners Up) and IITTM, Nellore (2nd Runners Up) also gained positions in the India MICE Youth Challenge 2019.

IEIA would be supporting the participating institutes on an ongoing basis with the below benefits accruing for them:

  • Placement/internship support through the network of IEIA member organizations.
  • Promotion of the Institute at national and international level through Media releases and social media coverage.
  • Students of the winning team will get international exposure by way of sponsorship and opportunity to compete at the Asia Level.
  • Industry-academia linkage will be facilitated for the institutes.
  • Industry interaction programs and guest lectures for the students through the leaders of the industry.
  • Felicitation during the Indian Exhibition Industry Awards Ceremony to be held in November 2019 in New Delhi amidst industry leaders and dignitaries from across the country.

The initiative taken by IEIA emerged as a wonderful opportunity for the participating students to understand and gain insights about the exhibitions and events sector and shall also gain national and international exposure while getting the privilege to directly interact and learn from the leaders of the exhibition industry.

Contact us to learn more about the MICE Youth Challenge 2019 and job opportunities available in the exhibitions industry



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