UFI, the global association of the exhibition industry, has named Freeman as winner of the UFI Industry Partner Award 2020, for Fuzion by Freeman™.

The first UFI Industry Partner Award is designed to recognise industry partners who demonstrate innovative concepts, creative campaigns or original projects that drive the success of the exhibition world.

Fuzion by Freeman™ is an open digital event technology platform that connects data across all points of the event ecosystem, allowing attendees to use a multitude of digital offerings.

“Receiving the first-ever UFI Industry Partner Award for Fuzion is incredible recognition of our work to drive the exhibition world forward,” said Danielle Puceta, SVP of Digital at Freeman. Adding further, “The award is validation that, together with 130+ Fuzion partners representing more than 30 event technology categories around the world, we continue to demonstrate innovation, creativity and originality in providing seamless technology integration for event attendees.”

Ravinder Sethi, Chair of the UFI Industry Partner Award Committee, said “The UFI Industry Partner Working Group and its members commit to facilitate the transfer of knowledge, sharing of best practices and insights from the entire spectrum of activities, industries served and services provided. This year we had extremely strong finalists in our Industry Partner Award “Business Innovation”. I want to congratulate Freeman for winning the award. We were very impressed by their approach to how Fuzion will enhance the customer experience.”

Freeman will be invited to present their entry during the 87th UFI Global Congress.