f2f events ltd and Inter Ads – VNS Exhibitions have entered into a joint venture to run multiple fertility shows across India. Speaking about the development, Austen Hawkins, Managing Director, f2f events ltd said “Having successfully launched six “Wish for a Baby shows” across Europe over the last three years we are excited to be partnering with the talented team at Inter Ads to expand our fertility portfolio into India. Inter Ads deep insight, understanding and experience in launching and running successful shows in India together with our fertility market knowledge and brands makes for a powerful combination.”

Concurring with Hawkin’s views, Rajan Sharma, Managing Director, Inter Ads, said “Launching and running shows in India takes specific skill set and market knowledge that Inter Ads have perfected over decades of running events. Having previously successfully partnered with a number of global leading exhibition organizers from UK, USA, Middle East, Southeast Asia and Europe, we understand how to maximize alliance to deliver value to the markets we serve.”

Sharma added “We immediately saw the potential in working with f2f event on the Wish for a Baby shows in India and are looking forward to bring these fantastic shows to the Indian market.”