On an average, exhibitions generate €493 ($551) billion through business sales, which inadvertently drive businesses that are eager to reconnect and recover back to the show floor. With the ongoing pandemic, industries and economies of various countries are looking for an outlet to supplant their revenues and exhibitions provide the apt platform for it. Exhibitions by bringing together industries and communities strengthen the supply chain and create numerous opportunities for every stakeholder.

Today, trade fairs are not just booths displaying products but marketplaces driving educational opportunities, innovations, data-driven qualified lead retrieval opportunities, and inter-personal connections. Last year, despite the pandemic, about 33,000 exhibitions held worldwide transitioned to digital solutions leveraging best-in-class technology to create critical supply chain connections. 

Although digital solutions have been invaluable during pandemic times, data reveals that stakeholders on either side of the supply chain are keenly waiting for a return of in-person events.

According to UFI, the global association of the exhibitions industry, business events are a “meta industry”. They empower every industry globally through the marketplaces, be it machine tools, consumer goods, construction materials or consumer electronics. 

With the world trying to recover from the after-effects of the global pandemic, exhibitions are a ray of hope for economic recovery which is the need of the hour.

https://www.ieia.in/news-activities