AIM Group International, a company specialised in congresses, events and communication with 60 years’ experience, today announced the establishment of AIM Communication - an Open Innovation Network. This new company is dedicated to communication, brand activation and digital technology.

The Board of Directors of AIM Communication is comprised of Patrizia Semprebene Buongiorno (President), Gianluca Scavo (CEO) and Nicola Sciumè (Managing Director). AIM Communication’s aim is to define, implement and execute communication strategies and tools that are relevant to the changing market in the first digital world. The company’s mission explains it all: “We craft experiences for your business growth”.

“The pace of change is accelerating, in every business, and in particular in meetings, events and communication”, explains Patrizia Semprebene Buongiorno, president of AIM Communication. “To be at the forefront of the industry, we must be able to predict the future, adapt and rapidly evolve. If we get this right, we are then in a position to be relevant to our clients and deliver value-added services. So we decided to embrace a new challenge and create a company dedicated to foster innovation and lead the digital transformation.

AIM Communication will support companies and associations to grow by enabling them to craft the best possible experiences for their business, leveraging disruptive technologies. The suite of strategy, marketing, technology and digital services covers four core areas:

Research and Design - from format creation to technology analysis and scenario planning, to the event strategy and design of the customer journey or digital service design.

Define and Develop - community management, social media, digital production (+UX/UI), content curation and distribution, tech and cloud applications, AI opportunities, platform development, etc.

Deliver and Reach – advertising and communication plans, web marketing, live experience execution, big events and on demand event organisation, PR & media relations, reputation and crisis management.

Measure and Optimise - data analysis, business intelligence, insight generation, performance tracking and reporting.

“We believe that the digital acceleration we have experienced over the last few months is a big opportunity," said Nicola Sciumè, managing director AIM Communication. "Combining the long-standing presence and expertise of AIM Group with excellence in innovation, across a broad number of areas will mean that we are best placed to face our future and the development of the Group, with enthusiasm and determination.”